Welcome to the gist of — a missive from No Country Studio about words that make the world go round. We cover the business of writing and tangentially related things to help you write better.
the gist of is about explaining the core of ideas you rarely see published online, assisted with examples from history and my own experience. The heuristic used for selecting topics aims to follow the Lindy effect: Will this be valuable in 5 years?
There are going to be seasons and episodes. Seasons are thematic and overarching. Episodes are specific and issue-driven.
The first season is under way (see archives), has 12 episodes planned, sent roughly once a month, and is devoted to verbal identity.
So what the hell is verbal identity? Subscribe below to find out!